45% Buyer Interest Growth with Fotober’s 3D Rendering

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In New York City’s ultra-competitive luxury real estate market, time is money and visuals are everything. When buyers are paying millions for a property, they expect to see exactly what their future home will look like, even if it doesn’t exist yet.

This is the story of how M. Realty, a boutique agency based in Midtown, partnered with Fotober’s Rendering Service to turn blueprints into breathtaking visuals and sold nearly half their units before construction even began.

1. About the Client 

Every great project starts with a visionary client. In this case, it was M. Realty, a mid-sized agency known for curating some of the most prestigious addresses in the city.

Details:

• Location: Manhattan, New York
• Specialty: High-end apartments, penthouses, and luxury brownstones
• Project: A new 30-story luxury condominium in Midtown, featuring floor-to-ceiling windows, a rooftop garden, and concierge-level amenities.
• Goal: Pre-sell at least 40% of the units before the official launch to secure investor confidence and generate early buzz in the market.

The agency’s team knew that selling a property still under construction would require a visual experience that was not only informed but inspired.

2. The Challenge from Fotober's agency

Luxury buyers don’t just buy square footage, they buy a lifestyle. And in a city like New York, where the market is overflowing with premium listings, anything less than exceptional presentation simply gets lost in the noise.
M. Realty faced some key challenges:

• No photography-ready property
• The building was in early construction stages, the only visuals available were technical floor plans and raw site photos.
• These lacked emotional impact and couldn’t be used to attract luxury buyers.
• Fierce competition
• Rival agencies were already launching campaigns with high-quality photography and staged interiors for other developments.
• Investors and buyers expected to “experience” the property before committing.
• Time was running out, the pre-sale event was less than a month away, and they needed marketing assets fast.

3. Fotober’s Step-by-Step Solution

At Fotober, we believe that great rendering isn’t just about technical accuracy, it’s about storytelling through visuals. Our approach with M. Realty was to create images so realistic that buyers would forget they were looking at a computer-generated design.

Bed room after 3D Rendering

Step 1 – Discovery Call
We began with an in-depth video meeting to understand:

• The architectural style of the building
• Target buyer profile (upper-income professionals and overseas investors)
• Desired atmosphere (modern luxury with warm, inviting interiors)

Step 2 – Gathering Materials
The client sent us:

• Architectural blueprints & CAD files
• Interior design mood boards
• Finish schedules for materials like marble, hardwood, and glass

Step 3 – Proposal & Timeline
We submitted a detailed plan:

• Deliverables: 6 renders (4 interiors, 2 exteriors)
• Turnaround: 10 days
• Usage: Print brochures, social media ads, investor presentations

Step 4 – 3D Modeling
Our artists created precise 3D models, replicating the condo layouts down to the last architectural detail.

Step 5 – Material & Lighting Setup
We applied premium finishes:

• Marble countertops for the kitchens
• Walnut hardwood flooring in living spaces
• Panoramic skyline views to replicate real Midtown scenery. Lighting was fine-tuned to mimic the blue sky of NYC.

Living room after 3D Rendering

Step 6 – Review & Feedback
The client provided feedback on furniture arrangement and wall color palettes. Minor tweaks were made to align perfectly with the intended luxury vibe.

Step 7 – Final Delivery
We delivered high-resolution images ready for:

• Billboard and brochure printing
• Website and social media campaigns
• Investor decks for pre-sale events

4. The Results After Rendering 

The moment the renders went live, the impact was immediate, proving that powerful visuals can accelerate sales even in the most competitive markets.

• 45% of units pre-sold within just three weeks of launch (surpassing their original target).
• Social media engagement on posts with renders increased by 30% compared to regular property listings.
• Overseas buyers are unable to visit in person, committed to purchases after seeing only the renders and floor plans.
• The renders became the centerpiece of the agency’s investor presentation, helping secure additional funding for future developments.

Client Testimonial:

“Fotober’s 3D renders didn’t just show our property, they told the story of the lifestyle we were selling. Buyers were able to picture themselves living there before the first brick was laid.” – Marketing Director, M. Realty

5. Who Should Use Fotober’s 3D Rendering Service?

Rendering isn’t just for luxury developers, it’s for anyone who needs to make an idea feel real before it exists.

Ideal Clients:

• Real estate agencies marketing off-plan properties
• Developers launching pre-sale campaigns or securing funding
• Architects and designers presenting concepts to clients
• Luxury brokers needing next-level marketing visuals

6. Why Choose Fotober for Rendering?

There are many rendering providers out there, but Fotober’s strength lies in combining speed, quality, and market insight, especially for competitive markets like New York.

Key Advantages:

• Proven success in high-value real estate markets
• Photorealistic detail that meets the expectations of high-end buyers
• Fast turnaround without compromising on detail
• A collaborative workflow with flexible revisions
• Cost-effective packages compared to in-house rendering teams

From a bare construction site to a nearly sold-out luxury high-rise, Fotober’s rendering service gave M. Realty the visuals they needed to sell a vision, not just a property.

If you’re ready to pre-sell, attract investors, or wow potential buyers, Fotober can bring your project to life before it’s built. Let start free trial from Fotober.