How to Choose the Perfect Music for Real Estate Videos

Creating impactful property tours can make all the difference, and one crucial element that can elevate your videos from ordinary to extraordinary is the right choice of music. Music has a magical way of setting the mood, establishing a connection with viewers, and transforming a regular property tour into an emotional journey. In this comprehensive guide, we’ll explore four essential tips for selecting the perfect soundtrack that will complement your property listings and maximize engagement.

But before we delve into the tips, let’s understand how and why a fitting soundtrack can enhance your real estate listings.

Why Do Real Estate Agents Use Video Listings?

Video listings and virtual tours are among the most recommended real estate marketing ideas. According to the National Association of Realtors, a substantial 73% of sellers would opt for a real estate agent capable of marketing their property using video. Real estate video listings allow prospective buyers to easily visualize the property without the hassle of arranging a physical visit. This convenience motivates buyers to contact the agent for further details if they feel the property fits their needs.

Maximize the Potential of Your Video with a Fitting Soundtrack

Most real estate videographers found that matching the music to the pace and content of the video added interest and kept viewers involved. A proper background soundtrack can add another dimension to your real estate marketing video, eliciting specific emotions and reactions from your audience.

Now that we’ve established the significance of a suitable soundtrack, let’s proceed to explore a few things to keep in mind in order to select the right music for your real estate videos.

1. Music That Aligns with Your Property

Just like each property has its own unique story, the right music should align with the property’s distinctive characteristics and appeal to the target demographic. Imagine showcasing a chic, modern loft in an artsy neighborhood; your best bet would be to choose upbeat and funky tunes that mirror the creative vibe. On the other hand, a tranquil countryside retreat with vast landscapes would be perfectly complemented by earthy melodies, evoking a sense of serenity. For luxurious, high-end properties, pair it up with classy melodies like jazz to exude elegance and sophistication. Understanding your property and potential buyers will guide you in choosing the perfect musical accompaniment that sets the mood just right.

2. Use Trending Music for Reels or Shorts

When creating Instagram Reels, Facebook Shorts, Youtube Shorts or TikTok, you should utilize the trending music of that specific platform. The reason for this is because social media algorithms often prioritize content that is currently trending or popular, so your video is more likely to be shown to a wider audience because the platform’s algorithm recognizes it as relevant and engaging.

In addition, trending music can serve as a hook to grab the viewer’s attention within the first few seconds of the video. This is crucial for reels and shorts, where users often scroll through content rapidly. Last but not least, trending music often carries a sense of familiarity and popularity. When people recognize and enjoy the music in a video, they are more likely to watch it for a longer duration, interact with it (like, comment, share), therefore increase engagement.

3. Keep It Short

In this fast-paced digital world, attention spans are short. So when it comes to real estate videos, brevity is the key to maintaining viewer interest. Most experts recommend keeping home tours around two minutes or less. This duration ensures that potential buyers stay engaged throughout the video. However, keep in mind that different platforms have varying ideal video lengths, so tailor your videos accordingly. 

Recommended real estate video length:

• For YouTube and Facebook: two minutes.
• For Twitter and Instagram: 30 to 60 seconds.

4. Use Music That Builds to a Crescendo

Another powerful technique to elevate your real estate videos is incorporating music that builds to a crescendo. A crescendo refers to a gradual increase in volume and intensity, and when strategically applied, it can create a captivating and emotionally charged experience for viewers. For example, here is a cinematic video edited by Fotober:

By choosing a music track that builds to a crescendo at pivotal moments, such as the best selling feature of a house, you can accentuate the significance of these features. Additionally, music that builds to a crescendo can also play a crucial role in establishing the overall tone and evoke a sense of excitement or drama for your real estate videos. For instance, you can select a music track that starts off quietly and gradually intensifies as the video progresses. This gradual rise in musical intensity helps keep the viewers engaged and invested.

5. Let the Property Shine

While music enhances the overall experience, remember that the star of your video should always be the property itself. The soundtrack should complement the visuals and accentuate the property’s best features, without overpowering or distracting viewers. When your audience reaches the end of the tour, they should be eager to replay the video to see the property again or, better yet, contact you for a personal viewing. Strive for a harmonious blend where the music elevates the experience without stealing the spotlight.

6. Stay Compliant with Copyright Laws

As you embark on your musical journey, ensure that your video is legally compliant with copyright laws. Unauthorized use of copyrighted music can lead to serious consequences, from video muting to its complete removal from online platforms. To avoid this, opt for royalty-free or non-copyrighted music for your real estate videos. This way, you can have the advantage of selecting music that perfectly matches your property’s genre and mood, while staying on the right side of the law. 

Best Royalty-free Music Sites for Real Estate Videos

• Artlist
• Epidemic Sound
• Envato Elements
• Filmstro
• Bensound
• Non-copyrighted music on YouTube

Conclusion

Incorporating the right music into your property videos can be a game-changer, capturing your audience’s attention and increasing engagement. By aligning the music with each property’s characteristics, prioritizing trending music or music that has a build-up/ crescendo, keeping videos short and engaging, and staying compliant with copyright laws, you can make the best use of your real estate videos. Let the perfect soundtrack paint a beautiful picture, drawing in buyers and leaving them with a desire to call it home.